NI garners Best for the World designation

Natural Investments has been recognized as ‘Best for the World’ in a list of U.S. businesses with less than 10 employees creating the most overall positive social and environmental impact.  Natural Investments and the other ‘Best for the World’ businesses earned a score in the top 10% of all Certified B Corporations with 10 employees or less, and, on average, 50% higher than the average score of nearly 2,000 other sustainable businesses that have completed the B Impact Assessment.

The B Impact Assessment, governed by the nonprofit B Lab, is the most rigorous, comprehensive, and comparable independent assessment of overall corporate impact in the country, and shows the relative value businesses create for society by comparing nearly 200 individual metrics on corporate impact on workers, consumers, suppliers, community and the environment.

“Natural Investments is a leader in the global movement to redefine success in business,” said Jay Coen Gilbert, co founder of B Lab, the organization that certifies B Corporations. “Natural Investments is among the best in the world at being the best for the world.”

“We are proud to have earned this distinction,” said Natural Investments’ Managing Partner Michael Kramer. “Our clients walk their talk with their investments, so it makes sense for us to operate our company with attention to high social and environmental standards.” 

The ‘Best for the World’ list appears in the 2012 B Corp Annual Report published in early March by B Lab. Learn more about how Natural Investments creates positive social and environmental impact at


‘Best for the World’ businesses with less than 10 employees include: Autonomie Project, Inc., Big City Farms LLC, Co-op Power / Northeast Biodiesel, davistudio, EduCare Education, Enviro-Stewards, Fair Trade Sports, Inc., GreenLight Apparel, Hives for Lives, InVenture Fund, JustNeem, KINeSYS Inc., LEAP Organics, Little Pickle Press, mindful investors, Natural Investments LLC, New Avenue, Palmetto Ventures, Pivotal Production, SABEResPODER, Social Enterprise Associates, Social(k), Sustainability Television, The Inclusive & Sustainable Group LLC, The Sustainability Advantage, and Veterans Ink.

Natural Investments is a national registered investment adviser with an exclusive focus on sustainable and responsible investing. Active in the field since 1985, the firm has offices in California, Colorado, Hawai`i, Kentucky, Massachusetts, New York, Oregon, South Carolina, Washington.

Since 1992, the firm has maintained and published the first rating system that monitors the social and environmental performance of mutual funds, the NI Social Rating. The firm’s founders wrote two of the leading books on the topic, Investing from the Heart (1992) and Investing With Your Values: Making Money and Making a Difference (2000).  A Founding B Corp, Natural Investments has also earned distinction as a certified green business by Green America.

B Lab is a nonprofit organization dedicated to building a new sector of the economy that uses the power of business to solve social and environmental problems.  B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) driving capital to impact investments through use of GIIRS Ratings and Analytics; and 3) advancing supportive public policies to accelerate growth of social entrepreneurship and impact investing.  To earn certification, B Corps must achieve a verified minimum score (80 out of 200) on the B Impact Assessment and amend their bylaws to legally require their directors to consider the interests of stakeholders, not just shareholders, when making decisions.  For more information, check

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Jim Cummings

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