CBS news features B-Corps

A recent segment on the CBS evening news highlighted the emergence of the Benefit Corporation, which provides a legal structure for companies that wish to pursue a social mission, rather than being legally constrained to always maximize shareholder value. As you may know, Natural Investments was one of the sixty or so founding members of B-Lab, which certifies B-Corporations, and was an early recipient of the B-Coporation certification.

The two-minute CBS segment is not available for embedding online, but can be viewed here on the CBS News site and here on YouTube (the clip starts with 20 seconds on Muhammed Ali, then moves into the B-Corp segment).

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Jim Cummings

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