Before she started working with me Hope had spent many years trying to build her wealth like a butterfly. She was flitting from one money guru to the next. Reading their books, following them online, and changing course as she found the next lovely “blossom” (investment approach, idea, stock) that caught her eye. Trying to build wealth on our own can often lead to this butterfly approach, fueled by fear that we’re doing the wrong thing (especially when the market takes a deep dive), and ever seeking new ways to make the most of this money are investing.
Hope is a smart businesswoman. She wanted to be smart about building her wealth, too. We are now working together using a honeybee approach to building her wealth—and getting her to her ultimate goal, financial freedom.
Watch a butterfly. It flutters from blossom to blossom in what seems lovely but a bit random. The butterfly is primarily there to drink the liquid nectar; the pollination they do is by accident. While butterflies are eye-catching with their beauty—and important pollinators—their focus and their purpose are very different from the behavior of the honeybee.
Now watch a honeybee.