Did you ever know someone who was an environmental advocate, or your locavore activist friend, or a deeply religious soul—fill in the blank—who lived their lives with their values-flag writ large? Unless you know them very well, you might not be aware if they’ve had decisions to make about their money life that have challenged those core values. Spoiler alert: not all these stories have happy endings for these caring souls!
Kristine unexpectedly inherited a significant sum after someone she knew died and left her money (all names are pseudonyms). She is an aggressive activist leader, nationally known and engaged in growing the local community. She has steadfastly moved her money out of mainstream investments and into everything from CDFIs to municipal bonds to progressive alternative offerings. She wants decent returns, but prioritizes her core values as she works with her windfall. One of the new-economy heroes! In the beginning, though, it took some time and dedication to find a financial advisor that would “get” her values and support her non-traditional choices. After interviewing a few advisors and not finding the connect she wanted, a friend recommended her fee-only SRI advisor and Kristine finally found the ally she was looking for.
Shawn was a young environmental activist involved in stopping nuclear power plants in New England. As he grew his family, they used electricity as little as possible and added solar when that became financially feasible.